In another blog, I explored how an individual keen on managing investments effectively orchestrated online media use to achieve exceptional growth in online customer acquisition and e-commerce sales. The purpose was to illustrate that, despite differences in job descriptions ...

As someone aspiring to be an investment portfolio manager, my interest was in stock picking, and managing asset allocation of stocks, bonds, and derivatives, and not in media planning for banner advertising, PPC, and SEO spend. But delving into ...

As the new year approaches, our minds buzz with resolutions—do this, do that, and suddenly, the list is longer than your last Netflix binge. But what if, just for once, we resolve to do nothing? Yes, you heard it ...